Nestled between San Antonio and Austin, New Braunfels is a charming Texas town known for its German heritage, friendly small-town atmosphere, and outdoor recreation. Visitors enjoy a mix of cultural attractions, scenic rivers, and festivals, including the famous Wurstfest, celebrating German food, music, and traditions.

The Whitewater Amphitheater is a premier outdoor music venue in New Braunfels. Visitors can enjoy big-name concerts in a gorgeous Hill Country setting. With ample seating, clear views, and a lively atmosphere, it’s no surprise that it’s a go-to spot for music lovers.

Canyon Lake and its surrounding areas are perfect for outdoor enthusiasts. The lake offers boating, fishing, swimming, and scenic beaches, while nearby parks provide hiking trails, picnic spots, and wildlife viewing. It’s a year-round destination for family fun, water sports, and relaxing by the water.

The Gruene Historic District, located on the banks of the Guadalupe River, is a must-visit for history, shopping, and entertainment. Visitors can enjoy live music at the iconic Gruene Hall dance floor, explore antique shops, and dine on delicious meals at the Gristmill Restaurant, which offers riverfront dining and classic Texas cuisine.

Gruene Hall is the oldest continually operating dance hall in Texas. Built in 1878, it’s still going strong in the heart of the Gruene Historic District. Visitors can enjoy live music nearly every night, from rising local artists to well-known country and Americana performers. It’s a must-visit spot for music lovers and anyone who wants to experience authentic Texas entertainment and history.

The Guadalupe River is a hub for both adventure and relaxation. Visitors can go tubing, rafting, or kayaking, fish for local freshwater species, or take a refreshing dip in its cool waters. The river’s scenic banks also make it a great spot for picnics, nature walks, and taking in Hill Country views.

Schlitterbahn Waterpark & Resort is one of the top waterparks in the country! Featuring thrilling water slides, lazy rivers, wave pools, and kid-friendly play areas, there’s something for the whole family. The resort also offers comfortable accommodations and convenient amenities, making it easy to extend your visit and enjoy a full weekend of sun-soaked adventure in New Braunfels.

Tubing on the Comal and Guadalupe Rivers is a can’t-miss experience in New Braunfels. Drift along the gentle currents, enjoy scenic views of the Texas Hill Country, and cool off in the refreshing waters. Whether you prefer a relaxing float on the spring-fed Comal or a longer scenic trip down the Guadalupe, tubing is fun for the whole family.

Looking for classic American fare with a Texas twist? Visit the Gristmill River Restaurant & Bar, located in the heart of the Gruene Historic District. Enjoy steaks, fresh fish, burgers, and signature desserts while dining indoors or on the riverside patio overlooking the Guadalupe River. It’s a must-visit spot for a delicious meal after exploring Gruene’s shops and live music venues.

Every November, Wurstfest turns New Braunfels into a lively Bavarian‑style celebration of German culture, Texas fun, and great food. For ten days along the Comal River, visitors enjoy bratwurst, pretzels, schnitzel, cold beer, live music, carnival rides, and dancing in festive beer gardens, all rooted in the city’s German heritage.

What began in 1961 to honor local sausage makers now attracts crowds from near and far for food, entertainment, and family‑friendly activities.

New Braunfels Brewing Company is a beloved local brewery in downtown New Braunfels known for its craft beers and friendly taproom atmosphere. Stop in for a pint or a tasting flight and enjoy a variety of flavorful brews, from crisp lagers to bold ales. Everything is brewed with attention to detail and local character. It’s a great spot to relax with friends, meet locals, and toast to the Texas Hill Country experience.